anti-fraud platform
Analysis system
The analysis system combines an automated fraud scoring engine with an advanced logical analysis framework, offering complete control over individual or aggregated events
The operation of adplayon anti-fraud is based on three main factors
01
Fraud score (automatic risk detection)
Algorithm that evaluates each interaction in real time, assigning a score from 0 to 100 based on various weighted factors
02
Advanced logic controls
Multi-faceted analysis and conversions to detect sophisticated and complex fraud, identifying recurring IPs, temporal clusters, conversion rates, technology distributions, and much more
03
Integration, automation, and human oversight
Synergy between automation and human control leading to comprehensive campaign protection and monitoring, culminating in detailed, continuously updated reports
What is the anti-fraud platform control based on?
1. general view
The general progress of the campaigns is monitored, highlighting any critical issues and providing a report on the activities carried out and the results achieved
2. advanced view
Data is analyzed to identify any suspicious activity, such as bot clicks or proxy traffic
3. deep view
Precise details are provided on lead conversion, enabling accurate assessment of campaign ROI